Moree Wu's Visionary Approach to the Future of Banking

Digitization of Banking: A Silver A' Design Award Winner

Wu's design, titled "Future of Banking," was inspired by the user-friendly interfaces of various apps and their role in simplifying people's lives. She harnessed the power of camera movement and efficient storytelling techniques to create a nearly two-minute video for Julius Baer, a Swiss private banking group. The video emphasizes the advantages of digital banking, using visual metaphors to tell a story about a new era of efficiency and comfort in banking.

The video was created using a range of techniques, including storyboarding, conceptual visualization, graphic design, illustration, and motion graphics. Wu's design process began with extensive communication with the client, followed by the creation of storyboards to establish the narrative structure. The design phase involved creating visually attractive style frames for each shot, ensuring that the message was clear and free from misunderstanding.

The project, which started in December 2019 and concluded in March 2020 in New York, required Wu to conduct extensive research on digitalization and data transfer. She also drew inspiration from the comparison between real-world tools and their digital counterparts, as well as the behaviors of office workers. The result is a video that not only explains the workings of Julius Baer's new digital product but also paints a picture of the beautiful future it promises.

Despite the challenges of time management and creating a clear storytelling structure with interesting visual metaphors, Wu's innovative approach and use of the "Get Things Done" method allowed her to deliver a satisfying end product. Her work was recognized with a Silver A' Design Award in 2022, a prestigious accolade awarded to designs that demonstrate outstanding expertise, innovation, and artistic skill.

In conclusion, Moree Wu's "Future of Banking" is a testament to the power of digital technology in transforming industries. Her innovative design approach, combined with her ability to tell compelling stories through motion graphics, has set a new standard for the banking industry. As we move further into the digital age, we can expect to see more groundbreaking designs like Wu's that push the boundaries of what is possible.